Weightless Translucent Blurring Powder For All Skin Tones

The W7 brand, founded in 2002 in London, England, was created with the aim of providing everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's cruelty-free tagline, "Who Will You Be Today?", encourages experimentation and self-expression without limitations, making it inclusive and open to all – from beginners and teens to adults and makeup enthusiasts.

W7's products are 100% cruelty-free, with none of them being tested on animals. The brand's best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that allows for easy and effective application. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, blending seamlessly and blurring imperfections to create a flawless, lifted, and enhanced complexion.

The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup, making it a great choice for beginners, professionals, or anyone trying out new looks. The Lift & Sculpt Cream Contour Palette, on the other hand, offers six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

All of W7's products are designed in London by professional makeup artists and are suitable for use on sensitive skin, making them ideal for women and teens of all ages, as well as anyone who loves high-quality cosmetics. With their commitment to cruelty-free practices, W7 continues to provide accessible and innovative beauty solutions to their diverse customer base.

product information: